C. Somabhai Tea

A 1948 brand, brewed for today..

Rituals, blends and a custom Taste Experience Wheel — a brand system paced like a printed brochure rather than a webshop.

What they came with.

C. Somabhai & Co. has poured Assam tea since 1948. Their storefront needed to honor that heritage while letting today's customer discover, compare and order in a few taps — without losing the warmth of the brand.

What we built.

1. 01Started with a design audit — pulling apart the existing storefront, brand grammar and product narrative to surface what could be sharper.
2. 02Rebuilt the brand language: cleaner type, a calmer palette and a packaging-aware visual system that honors the 1948 heritage without feeling dated.
3. 03Designed every key surface — Everyday Classics product grid, blend storytelling, ritual moments and a moody Assam product hero — paced like a printed brochure rather than a webshop.
4. 04Crafted the Taste Experience Wheel — a custom flavour-at-a-glance system that rates each blend on Strength, Aroma, Body and Aftertaste, so a customer chooses a tea the way a sommelier reads a wine label.
5. 05Designed the illustrated 'Brew the perfect cup' ritual — a six-step storyboard that turns first-time buyers into confident brewers.

Where it landed.

A modern storefront that still tastes like 1948 — customers explore collections, learn brewing rituals, and check out in a single, unbroken flow. The Taste Experience Wheel travels with every blend, turning a casual shopper into a regular.